Breastfeeding is the best for your newborn child. Breast milk contains all the nutrients essential for your little one’s proper growth and development. The aim of the World Breastfeeding Week is to raise awareness about this very fact. According to the World Health Organisation breastfeeding provides every child with the best possible start in life. It delivers health nutritional and emotional benefits to both children and mothers. And it forms part of a sustainable food system. But while breastfeeding is a natural process it is not always easy. Mothers need support – both to get started and to sustain breastfeeding.