Recently the US Patent and Trademark Office (USPTO) granted a patent to the firm 23andMe for a process called gamete (egg or sperm) donor selection. This essentially means that this would allow parents to choose genetic traits like eye colour in children born from donor eggs or sperm. This set the alarm bells ringing with medical ethicists pointing out this could actually be like shopping for characteristics from the colour of the eyes to susceptibility to diseases. Dr Aniruddha Malpani an IVF and reproductive specialist shares his thoughts on the ramifications of such a patent: I think it's perfectly natural