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Young Voices, Plant Preferences: Exploring Gen Z's Growing Interest In Veganism

Gen Z's increasing shift towards Veganism will drive innovation in the food industry, resulting in more diverse and accessible plant-based options.

Written by Tavishi Dogra | Updated : December 6, 2023 1:22 PM IST

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In Recent Years

There has been a considerable shift in the dietary choices and lifestyle preferences among the young generations, particularly among Gen Z. Veganism, a dietary option which was previously seen as niche, is rapidly becoming popular among Gen Z, who tend to be more conscious of their health, environment and animal welfare. Projections indicate a compound annual growth rate (CAGR) of 7.3% over the upcoming five years, with the market expanding from $12.2 billion in 2019 to $17.4 billion by 2027.

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Embrace Veganism

Recent polls on Hunch, a social discovery app, highlight a notable shift towards plant-based lifestyles among the younger generations. Of 4600 participants, 9.6% identified as vegan, passionately advocating for a plant-based diet. Even more surprising, a different poll on the app discovered that 38.7% of 1800+ respondents would embrace veganism because of their empathy towards animals. These findings reflect a captivating change in the dietary landscape among young adults.

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Interest In Veganism

Gen Z's increasing interest in Veganism is multifarious and driven by concerns for health, the environment, ethics, and social influences. Their food choices are not simply a matter of personal preference. Instead, they reflect their values ​​and calls for collective responsibility. As Gen Z continues to shape the future, their choice for plant-based diets is poised to significantly impact the food industry, the environment, and ethical practices. Also Read - JN.1 Variant Symptoms In Children: 10 Warning Signs of COVID And The Order In Which They Appear

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Shift Towards Veganism

Gen Z's increasing shift towards Veganism will drive innovation in the food industry, resulting in more diverse and accessible plant-based options. It would also encourage businesses and policymakers to adopt more sustainable and eco-friendly practices promoting plant-based diets. It represents a hopeful trend toward a more sustainable, compassionate, and healthier world.