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More Men Seeking Facial Contouring: 40% Of Patients Are Male

Facial Contouring Sees 40% Male Patients, Up from 20%: Aesthetic Trends Among Younger Generations Surge

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Written By: Tavishi Dogra | Published : March 6, 2025, 1:56 PM

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Facial Makeovers

They are no longer the prerogative of women, and treatment has become more popular among male patients, with a rise from 20% to 40% over the past few years, says Dr. Shraddha Deshpande, Aesthetic, Plastic, and Reconstructive Surgeon at Wockhardt Hospitals, Mumbai Central. This points towards an increasing demand for chiselled jaws and well-contoured facial features among youths, mostly men.

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In A Recent Case

A 22-year-old man approached Dr. Deshpande with the wish of getting a sharper facial appearance. Highlighting this rising trend, Dr. Shraddha Deshpande opined, "Facial aesthetics are becoming mainstream for men, who now form nearly 40% of my patients compared to just 20% a couple of years back. Procedures like buccal fat removal, Botox for masseter reduction, and jawline fillers are very sought after by youth seeking minute, non-invasive changes." Also Read - People with type 2 diabetes face higher risk of severe dengue, study finds

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Buccal Fat Reduction

It is a surgery with long-lasting outcomes for people who have fuller cheeks. Dr Deshpande pointed out that minimally invasive procedures like Botox for masseter reduction are best to carve out a thinner, more angular face.

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Fillers And Chin Implants

They also help emphasize jaw definition and proportion the face for people who have receding chins or short faces. Dr. Deshpande added, "These technologies enable us to provide outcomes that are safe, effective, and natural-appearing. It's gratifying to see patients focusing on self-confidence and well-being." Also Read - Balanced fluids or normal saline: Which is better for children with septic shock?

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Conclusion

The patient aged 22 years who recently received the buccal fat removal is now fully healed with observable outcomes within a couple of weeks. His condition testifies to the increasing demand and popularity of cosmetic enhancement among young people.