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Mr. Akhil Chandra, Managing Director, RB India said, 'Consumers see Dettol as trusted champions of health, an 'expert' that guarantees protection from germs. Our association with the Dabbawalas in Mumbai allows us to take the message of Kitchen hygiene to a large number of households. Recent studies by Global Hygiene Council clearly revealed kitchen as germ hotspots. While creating awareness, we also wanted to custodians of family health, mothers and housewives, to use an expert kitchen disinfectant cleaner to extend our promise of germ protection to the kitchen by providing a single solution for a truly healthy kitchen and family.'
Facts from The Global Hygiene Council Cross Contamination Study - Only 44% of mothers clean and disinfect their child's lunch box each day.
Here are some tips to clean your kitchen:
Are germs actually good?
This concept is actually based on something called the Hygiene Hypothesis which believes that exposing infants to germs build their immunity. Researchers had studied the immune system of 'germ-free mice' and the compared them to mice living in normal conditions with microbes. They found that the former had exaggerated inflammation of the lungs and colon which in humans would signify diseases like asthma and colitis. Growing up in completely germ-free environments can actually be bad for children because since their immune system is never exposed to dirt and germs, their immune system doesn't learn to control its reactions to these outside agents. Dr Ashwin Mallya however says intentionally keeping a dirty kitchen to promote immunity might be going too far. (Read: Antibiotic resistance why it is more dangerous than you think)
Dr Aswhin Mallya says, 'Most people have normal immune systems which can mount a response against invading organism. Sometimes the system can get overwhelmed and the germs can have an upper hand. The whole premise of vaccination is to expose the body a strain of bacteria/virus or toxin-like substance which will stimulate the body to produce antibodies so that when the particular disease attacks the body will be ready to fight the infection off. Having said that, a dirty kitchen for the sake of developing immunity sounds just stupid. A dirty kitchen allows the proliferation of germs and also attracts insects and other pests like rodents which can act as carriers of dsome diseases which are not covered by the usual vaccine programs or don't have universal vaccines like malaria, dengue, leptospirosis, typhoid, etc.'
'The best way to develop immunity is through good health practices balanced diet, exercise and adequate sleep. And anyway a normal active child will definitely be exposed to enough pathogens in his day to day life so that he develops the enough immunity against diseases.'
However on the flip side, a senior infection expert said there was nothing to worry about unclean kitchen sinks. He believed it wasn't possible for dangerous bugs to survive in kitchens that are cleaned regularly and only a few friendly bugs remain. They play a vital part in strengthening our immune system and that's why a completely sterile kitchen is bad.
Dettol is a Power Brand of Reckitt Benckiser and has stood for 'Trusted Protection' in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India's Most Trusted Brands (ORG Marg Brand Equity Survey). Also please visit:http://www.dettol.co.inandhttps://www.facebook.com/dettolindia.
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