Did you buy junk food while grocery shopping instead of healthy food? Researchers including an India-origin scientist have found that consumers are concerned about eating a healthy diet but junk food still ends up in the shopping cart. The findings showed that retailers can design different strategies that meet the demand for and encourage the purchase of healthier products. There is a disconnect between what people say they want to eat and what they actually purchase said study co-author Minakshi Trivedi from University at Buffalo's school of management. Each group we studied made trade-offs on healthy and unhealthy food to
