World breastfeeding week is observed from August 1st to 7th Feeding breast milk to your newborn within one hour of birth is said to be very important. UNICEF released a report recently talking about how only 3 in 5 children are not breastfed in the first hour of their birth. According to the United Nations 78 million infants have a greater risk of dying each year owing to delay in feeding breast milk. In a shocking revelation a new report which was jointly published by the World Health Organization as well as the UNICEF claimed that late breastfeeding could result in the increasing