A report drafted by UNICEF and WHO says that an estimated 78 million babies – or three in five – are not breastfed within the first hour of life putting them at higher risk of death and disease further making them less likely to continue breastfeeding. The report also notes that newborns who breastfeed in the first hour of life are significantly more likely to survive. Even a delay of a few hours after birth could pose life-threatening consequences. One way to initiate breastfeeding early is by practising skin-to-skin contact which is also called kangaroo care or kangaroo mother care.