The benefits of breastfeeding are immense and the sooner it is started the better. But a recent report on breastfeeding released by UNICEF and WHO jointly pointed out that 3 out of 5 babies are not breastfed during the initial hour after birth. Despite there being enough data to suggest that breastfeeding during the first hour after birth helps to improve infant health and curb the mortality rates. With all the knowledge and awareness all around we are still failing to meet the requirements of breastfeeding that would help the infant (and the mother too) in numerous ways. The UNICEF