World AIDS Day 2013: TeachAIDS launches regional language videos to reach a 100 million

One of the biggest problems about spreading HIV awareness is the fact that sex plays a part. How do you explain the dangers of sex to a culturally sensitive society that doesn’t like to acknowledge

By: Nirmalya Dutta | | Published: December 1, 2013 11:36 am

One of the biggest problems about spreading HIV awareness is the fact that sex plays a part. How do you explain the dangers of sex to a culturally sensitive society that doesn’t like to acknowledge it? Thankfully, the good people at Stanford had an answer. Starting off as a research project at Standford, the TeachAIDS education programme takes a multi-disciplinary approach to raise AIDS awareness. They have been instrumental in creating AIDS awareness in over 70 countries.

This year, they launched videos in various regional languages like Tamil, Oriya, Assamese (Axomiya) and Kannada. The foundation roped in leading actors like Anuskha Shetty, Suriya, Siddarth, Shruti Haasan (Tamil), Aruna Mohanty, Prashanta Nanda, Akash Das Nayak, Anu Choudhury (Oriya), Pranjal Saikia, Malaya Goswami, Kopil Bora, Zerifa Wahid (Assamese) and Sudeep, Suhasini Maniratnam, Vijay Raghavendra and Anu Prabhakar (Kannada). Check out the various versions here:

Anushka Shetty, Suriya, Siddharth, Shruti Haasan, featured in the Tamil software (female trailer | male trailer)
Aruna Mohanty, Prashanta Nanda, Akash Das Nayak, Anu Choudhury, featured in the Odia software (female trailer | male trailer)
Pranjal Saikia, Malaya Goswami, Kopil Bora, Zerifa Wahid, featured in the Axomiya software (female trailer | male trailer)
Sudeep, Suhasini Maniratnam, Vijay Raghavendra, Anu Prabhakar, featured in the Kannada software (female trailer | male trailer)

This will hopefully reach a 100 million people and various state organisations have promised to use the videos to educate citizens in local schools, NGOs, counselling facilities and hospitals. Furthermore, Chief Minister Naveen Patnaik of Odisha joins Chief Minister Tarun Gogoi of Assam in formally endorsing the TeachAIDS curriculum for their respective states.

Published: December 1, 2013 11:36 am

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