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Written By: Editorial Team | Published : October 10, 2012 5:01 PM IST
A new study suggests that women who flirt rise higher in the corporate ladder. This is according to a new study by Haas School of Business Professor Laura Kray. "Women are uniquely confronted with a tradeoff in terms of being perceived as strong versus warm. Using feminine charm in negotiation is a technique that combines both," said Kray, who holds the Warren E. and Carol Spieker Chair in Leadership at the Haas School.
However, flirtation that generates positive results are the ones where genuine authentic friendliness trumps sexual behaviour. It is often thought to be synonymous with confidence, which is considered essential for successful negotiations. .
Earlier that week, the participants evaluated their partners' negotiating effectiveness. Women who said they used more social charm were rated more effective by their partners. However, men who said they used more social charm were not regarded as more effective.
The study was co-authored by Haas PhD alumna Connson C. Locke of the London School of Economics and Haas PhD candidate Alex B. Van Zant and published in October in the journal Personality and Social Psychology Bulletin.
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