You must have witnessed the mushrooming of gym and fitness centres in your neighbourhood in the recent past. This is just like the spread of fast food chains a study reveals. With successful gyms now spreading wings to different countries and promoting a typical body ideal the fitness industry today resembles in many ways the fast food chains said a study that explored the development of the modern fitness concept. McDonaldisation of the gym culture is the theme of the article published in 'Sports Education and Society'. The study is partly based on interviews with personal trainers and group fitness instructors. With
