In a bid to help cut down the perils associated with tobacco the World Health Organisation (WHO) on Monday urged the various stakeholders to make plain packaging of tobacco products mandatory across the world. In plain packaging the tobacco product package will have no branding or promotional information. Rather it will sport graphic health warnings dull colour combinations a brand name and a product and/or manufacturer's name in standardised font. With a decline in smoking levels among the high-income countries tobacco companies are increasingly relying on developing economies especially in the south-east Asia region -- with nearly 246 million people
