I am not fat! In a startling discovery which could be put down as textbook cognitive dissonance reduction (CDR) most fat people live under the illusion that they aren’t overweight. Most obese people don’t think they are fat enough to experience any health problems at all. Experts now say people’s misunderstanding and denial about their own weights is becoming a major barrier to weight loss - a serious problem in India which has seen a nearly 20% increase in overweight population rates between 1998 and 2005. A recent study at the University of Illinois showed that about 1200 in 3500