Geneva Feb 26 (PTI) The World Health Organisation today lauded India's tobacco control mechanisms calling the country a champion for curbing tobacco marketing in films. India is a champion from the point of view in controlling tobacco marketing in films. You even have the case of Woody Allen who did not want his film released due to a regulation. They have been very relevant in the?region to strengthen the cooperation on tobacco control said Dr Vera Luiza da Costa e Silva head of Convention Secretariat of WHO Framework Convention on Tobacco Control (FCTC). Read: Quit smoking without giving it up