Vodafone's humane gesture for HIV positive in Maharashtra

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Written By: Admin | Published : May 21, 2013 4:17 PM IST

Vodafone committed a sum of Rs 17 lakh to the Lotus Medical Foundation, a Kolhapur Based NGO to increase awareness about HIV. It is a part of Vodafone World of Difference programme, a flagship initiative by Vodafone Foundation. A cheque for the said amount was handed over by B P Singh, Operations Director - West, Vodafone India and Ishmeet Singh, Business Head, Maharashtra & Goa, Vodafone India to Dr Niranjan Shah, Director, Lotus Medical Foundation.

The entire amount was generated through individual contributions from employees of Maharashtra & Goa circle of Vodafone and a significant contribution from Vodafone India. This project is a part of Vodafone's larger CSR initiative of Corporate Giving that goes beyond the 'cheque book' approach. Under the World of Difference programme, 25 Vodafone India employees, selected after a rigorous application process, were given a unique opportunity to work for an NGO of their choice, for a period of 8 weeks.

This programme taps into the skills, expertise and passion of people, and enables them to take time out from their regular jobs and work for a cause close to their heart. The Lotus Medical Foundation was one of the partner NGOs for the World of Difference programme and one of Vodafone's employee from the Maharashtra & Goa circle spent three months working with the NGO, at Kolhapur.

Speaking about the initiative B. P. Singh, Operations Director, West, Vodafone India said, 'At Vodafone India, we are committed to act responsibly and contribute positively towards the society and the environment we operate in. Our commitment towards the community at large extends beyond just the products and services that we offer. The Vodafone World of Difference programme is a unique opportunity for our employees to make a perceptible difference to society in the most meaningful way. It also helped us gain from the rich experiences and learning that the employees brought back following their stint with the NGOs.'

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