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Vegetarian by choice? It is usually because of health reasons

Vegetarian by choice? It is usually because of health reasons
Eating a balanced diet, coupled with a healthy lifestyle can give your immunity a boost

People become vegetarian after following a non-veg diet for many years for different reasons but most do so out of health considerations, says a new study.

Written by ANI |Published : April 6, 2020 8:46 AM IST

Most people who become vegetarian do so for their health, suggests in a new study. People are motivated to become vegetarian for different reasons -- the most common in western cultures being health, the environment, and animal rights. But how compelling are these different factors for non-vegetarians? University of California, Davis, researchers in the Department of Psychology surveyed 8,000 people of various ages and ethnicities, in two languages, in both the United States and Holland, to help determine why non-vegetarians decide to become vegetarian.

The results showed that the main motivation for non-vegetarians to consider being vegetarian is health, with environmental and animal rights motives being less common. However, people who are most committed to a vegetarian diet were most motivated by the environment or animal rights.

"The most common reason people say they would consider being vegetarian has to do with health ... However, people-driven primarily by health motives may be least likely to respond to vegetarian advocacy, in general," said Christopher J. Hopwood, professor of psychology and co-author of the paper.

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This creates a challenge for advocacy movements - what motive should they target?

One possible solution would be to target different motives in different groups of people. The researchers found that health motives were associated with conventionality and masculinity, whereas people who cite environmental or animal rights motives tend to be curious, open to experience, likely to volunteer and interested in the arts. Based on these results, advocacy groups could target certain kinds of people -- maybe advertise health benefits at a gym or church service, but environmental or animal rights perspectives at a museum or concert, Hopwood said.