Unilever's health soap Lifebuoy has set out to end preventable death of children under five years by teaching people to change handwashing behaviour across 17 countries. 'Help a Child Reach 5' campaign was launched in 2013 in Thesgora village of Madhya Pradesh which has the highest rate of diarrhoea in India and is now expanding to 17 countries. 'We know handwashing with soap is one of the most effective and low-cost ways to prevent diseases like pneumonia and diarrhoea responsible for death of 2 million children under five years of age. In the past few years we have taught 130