On the eve of Women's Day a social media study 'Decoding Women' made an attempt to unravel a women's mind to help men understand and appreciate them better. The campaign by Matchify a mobile-only relationship app witnessed 7.2k responses with about 80 per cent respondents being women. The campaign trended for a few hours on Twitter with many young girls sharing their perspective. To honour women Matchify created live cartoons of the winning responses and hosted them on Twitter and Facebook. The objective of the study was to find out what women really meant when they said something and also
