Are you one of those who starve yourselves for losing weight? You might want to think that again. According to a new study researchers have characterized the cell death process due to starvation in which the endoplasmic reticulum plays a leading role. The study got published in journal Molecular and Cellular Biology. Usually programmed cell death -- also called apoptosis -- follows a biochemical pathway related to the permeabilization of mitochondria; However we observed that in cases of cell death due to lack of glucose cells die in an unexpected way following a process similar to what we would expect