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Sports apparel major Adidas on Wednesday signed up India's top ranked female squash player Dipika Pallikal, the World No.11, for its latest women's campaign 'all in for #mygirls'. Dipika joins tennis star Sania Mirza and cricketer Mithali Raj for adidas and will inspire young female athletes to follow their passion. Dipika will sporting the iconic street-wear label - adidas 'Originals'.
'I am excited to join team adidas and be supported by the leading sportswear brand in the world. 'all in for #mygirls' was a great way to start this partnership and it was super fun shooting with an all-girls team,' said Dipika, who recently got married to cricketer Dinesh Karthik. 'This is a fantastic initiative from adidas that inspires women to simply come together and enjoy a sport of their choice. From running to training, playing squash to even just dancing, any activity can be made fun with your gang of girls. I am all in for #mygirls and eager to hit the court in the three stripes for my next challenge,' she added. (Read: A professional athlete's fitness regime: An insider's guide)
Tushar Goculdas, brand director, adidas India said, the company was happy to be associated with Dipika. 'Dipika is one of the most successful and dynamic squash players in the world today with 4 WSA titles under her belt. Dipika is all in with adidas and we are proud to power her with our cutting edge performance gear to deliver more match winning performances. We've launched the partnership with this exciting women's campaign, which enables adidas to connect and engage with our female consumers,' he said.
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