While stigma is one of many factors that may influence care seeking it is one that has profound effects for those who suffer from mental illness says a study. The desire to avoid public stigma causes individuals to drop out of treatment or avoid it entirely for fear of being associated with negative stereotypes the findings showed. What is more public stigma may also influence the beliefs and behaviours of those closest to individuals with mental illness including friends family and care providers. 'The prejudice and discrimination of mental illness is as disabling as the illness itself. It undermines people
