According to a new research it is easier for smokers to quit smoking if they receive constant behavioural support and medication from others. The study showed that this approach can be successfully integrated to the 'real world' and that a combination of the two treatment options (clinical and psychological) offers almost a threefold increase in the success rate over attempts to quit smoking without using a cessation aid. Daniel Kotz PhD from the University of Maastricht in the Netherlands said that randomized clinical trials had a high internal validity but because they were conducted under very strict conditions they did