Sudhakar Jha
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Written By: Sudhakar Jha | Published : September 18, 2018 7:00 PM IST
According to the study, for adults between 30 and 65 drinking is safe and acceptable if they adhere to social norms and meet their responsibilities © Shutterstock
A new study from Australia is going to make you really happy if you enjoy your drinks. Because the research paper says that middle-aged moderate drinkers have only minor concerns about the health effects of alcohol. According to the study, for adults between 30 and 65 drinking is safe and acceptable if they adhere to social norms and meet their responsibilities.
Published in the journal BMC Public Health, the authors said that public health campaigns to reduce alcohol consumption could be more effective if they focus on the risk of behaving inappropriately after drinking too much. The researchers, from the University of Adelaide, Australia, analysed 13 different studies to take the data about behaviours after consumption of alcohol.
The team said that for middle-aged adults, without a drinking problem, the principal barrier to reductions in alcohol consumption is not the lack of information about health risks.
Lead author, Emma Muhlack said in the study, It is surprising that health does not strongly factor in the way that this group thinks about their drinking.
She added in the study, The drinkers in these studies were aware of public health messages but drew upon alternative narratives to reframe their behaviours in ways that minimised or dismissed personal risk. Health was either described as a minor concern or not considered at all.
The researchers suggested that campaigns should focus on telling about failing to meet responsibilities because of alcohol and the possible loss of respect than imparting health messages to send a positive warning to drinkers.
The results from this review help us to better understand how drinking alcohol fits into their everyday lives and which factors may need to be taken into consideration when attempting to reduce alcohol consumption in this group, she concluded in the paper.
