Now, a bra that tweets every time it is unhooked!

Truly, social media has affected every aspect of our lives. From status updates of how we feel to check-ins about where we eat and now, an update to people when you unclasp your bra. Yes, a new bra ca

By: Editorial Team | | Published: October 27, 2013 2:04 pm

Truly, social media has affected every aspect of our lives. From status updates of how we feel to check-ins about where we eat and now, an update to people when you unclasp your bra. Yes, a new bra called the ‘tweeting bra’ will send out a tweet to your followers once you unclasp it. Also Read - Tips to deal with breast cancer after diagnosis

If you are wondering why would someone ever want to do that, you should know – it is for a good cause, after all. The bra is not for commercial purposes but for an awareness campaign. Developed by Greek marketing group OgilvyOne Athens, it is part of the ongoing breast awareness month for Nestle Fitness. Also Read - Breast cancer increasing rapidly in urban India: 1 in 22 Indian women at risk

The ‘tweeting bra’ has a special mechanism in its hook which sends signals to a phone every time it is unhooked. The phone notifies a sever which then generates a tweet message. Also Read - Ganesh Chaturthi 2020: 4 reasons an eco-friendly Ganesha is good for you

It will be worn by a Greek TV personality for a couple of weeks and every time she unhooks it, a tweet will be sent to her followers reminding them about a breast self-examination. As of now, the campaign is only ongoing in Greece.

How do you do it?

The National Breast Cancer Foundation recommends that all women over the age of 20 should perform this test once every month. You should remember that while doing these tests you should use light to medium pressure and not press too hard as it could lead to a lot of discomfort. Also, avoid doing this test during your periods as your breasts will tend to be much more sensitive during this time.

Step 1: Standing

This part of the examination can be performed in your room or in the shower. Raise your arm over your head, so as to expose your armpits. Now, use the pads of your fingers to feel around the breast (from the outer area to the inner area) in a circular motion. Make sure not to miss out the part under the armpits. You should be looking for any lump, thickening or hardened knot. If you do find one, visit your doctor for a more thorough examination.

Step 2: In front of the mirror

In this test, stand in front of the mirror with your arms by your sides. Check your breast for any changes in their contour, dimpling of the skin or changes in the shape and structure of your nipples. Raise your arms above your head and check for the same.

Next place your hands on your hips and press down firmly to flex your chest muscles. Yes, there are muscles there! Now check for any changes in the shape, size, changes in skin colour or dimpling. Since, in most women the left and the right breasts are not identical check each breast individually.

Step 3: Lying down

Lie down and place a pillow under one of your shoulders. Now raise the arm of that side and check the breast with the other hand. Use the pad of your fingers and look for any lumps, thickening or hardened masses around your breasts and under your arm pits.

For the other breast, change the position of your pillow so it is below the breast. Check and repeat the process. As a final step press your nipples to check for any discharge or lumps.

Breast cancer can be a scary prospect, but keeping a tab on the changes in your body and simply following the above mentioned steps, you can stay healthy and keep cancer at bay.

Published : October 27, 2013 2:04 pm

Read Disclaimer