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Written By: Editorial Team | Published : October 16, 2014 5:10 PM IST
The latest social share for a good cause is taking a pink selfie in order to spread awareness on breast cancer. Bollywood celebrities and fashion designers have shown their support towards this 'Pink Selfie' campaign for breast cancer awareness. Actresses Aditi Rao Hydari, Nargis Fakhri and designers Manish Malhotra and Nishka Lulla have come forward to back the initiative by Ogaan Cancer Foundation and Elle Breast Cancer Campaign during October, which is designated as the Breast Cancer Awareness month.
An Instagram post by actress Nargis Fakhri reads: 'I am wearing pink to support Breast Cancer Awarness Month with @elleindiaofficial. It's very important to get yourself tested as early detection provides a 98 % chance of full recovery and can save lives. #pinkSelfie.' (Read: 6 breast cancer symptoms you should never ignore)
It's a unique initiative wherein all through the month, celebrities will be wearing pink and clicking 'selfies' to create awareness for the disease. The same is promoted and leveraged through social media and helps to create awareness about the campaign, said a statement. (Read: Breast Cancer Awareness Month: It s time you took notice of breast cancer)
Here are some facts about breast cancer in India
Most common type of cancer affecting women: According to breastcancerindia.net, breast cancer is the most common type of cancer affecting women in India. The worldwide scenario is even scarier. According to the World Health Organisation (WHO), cancer could overtake heart ailments as the leading killer. Estimates suggest that by 2030, new cases could rise to 27 million with up to 17 million deaths.
More number of young women are getting the disease: It has been noted that gradually the age group getting detected with the disease is slowly shifting to 30-50 years from 60-70 years. More and more young women are getting diagnosed with the disease, which is why India needs more efforts to spread awareness about early screening of the disease, especially among young women. With that in mind, Sri Ramakrishna Institute of Oncology and Research in Coimbatore has set up a mammography unit in a van that is scheduled to visit nearby districts in the region for a week, and women can get a mammogram done free of cost.
It is spreading to rural areas: According to statistics, breast cancer is no longer affecting women in urban areas. The number of women getting diagnosed with the disease is increasing in rural areas. Data suggests as many as 1.6 million cases of breast cancer are reported every year. Read more about Breast Cancer Awareness Month: 5 Shocking facts about breast cancer in India
With inputs from IANS
Photo source: bollywoodlife.com
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