The award for Rural Health initiative category recognized the significant impact of P. D. Hinduja Hospital & Medical Research Centre’s Rural Health Program – ‘Serve with Passion’ in making health awareness and healthcare accessible to the rural population of Jawhar Taluka in Maharashtra. What is this initiative? The ‘Serve with Passion’ Rural Health Program began in 2011 and provides the highest standards of healthcare services free of cost to the poorest of communities in the rural areas of Jawhar taluka Maharashtra and has witnessed over 2.75 lakh patient visits till date. In September 2016 the Health Ministry of the State of Maharashtra also commissioned the program to conduct