Actor-fitness enthusiast Milind Soman who is set to host the adventure reality show I Can You Can hopes it will encourage viewers to quit smoking. Video-on-demand platform Viu will launch the anti-smoking initiative in association with Cipla and National Geographic Channel on Sunday read a statement. Hosting 'I Can You Can' was an exhilarating experience for me. We shot some breathtaking sequences in the unexplored terrains on our way to the Everest Camp. I have been a chainsmoker in the past and I could relate to what the contestants of the show have been through Milind said in a statement.