Actor Milind Soman who won the title of Ironman after successfully completing a triathlon touted to be one of the world s toughest on Tuesday announced the launch of SBI Delhi Pinkathon 2015 a women's marathon aimed at spreading awareness about breast cancer. The focus of the marathon which will take place in the capital on September 6 is to encourage an active lifestyle and overall fitness amongst women and creating an awareness about breast cancer. Read: Milind Soman makes the world s toughest triathlon look like cake-walk! Pinkathon is more than a marathon. It is the seed of change.