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Written By: Editorial Team | Published : May 21, 2015 5:28 PM IST
Micromax Informatics Limited, India s leading handset player, today announced that it has made a strategic investment in HealthifyMe, India s leading digital fitness provider, specializing in offering mobile focused services to motivate people towards healthy behavior. This investment is part of Micromax s vision of creating a mobile ecosystem that brings unique and innovative technologies from around the world to its consumers.
Talking about the investment, Rahul Sharma, Co-Founder, Micromax, said, The world is moving to smart devices and through these strategic investments we are ensuring that our consumers enjoy services that enrich their experience. We believe that India s preventive healthcare needs transformational technologies. With our investment in HealthifyMe, we aim to create a technology platform to address the consumers wellness needs.
We are very impressed with HealthifyMe s team & product and look forward to working closely with them to build world class products for Micromax consumers. He further added, We want to invest in companies that are providing revolutionary solutions for our customers and give them scale and access to our ecosystem.
Tushar Vashisht, Co-Founder and CEO, HealthifyMe said, We are on a mission to Healthify India and are excited to partner with Micromax looking at the possibilities they bring to the table. Together, we will help our customers eat better, get fitter and fight lifestyle issues effectively.
Micromax has also set up an M&A team, headed by Kumar Shah,which has been actively sourcing and working with startups across major technology markets such as Silicon Valley, Europe, Israel and India to bring in the best products and capabilities.
About Micromax Informatics Ltd:
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest smartphone vendor in India with a market share of 22 percent in Q3 of 2014(Canalys Report). The brand s product portfolio embraces more than 60 models today, ranging from feature rich, dual SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30- day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad- core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1,30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.
About HealthifyMe:
HealthifyMe (HealthifyMe.com) is India s leading digital fitness provider. HealthifyMe was the first to introduce calorie tracking for Indian lifestyles and has helped over 100,000 users to keep track of their fitness & nutrition needs and manage their weight better. The HealthifyMe app is free and currently available on both Android and iOS. However, as part of its premium services, it offers services of nutritionists, fitness trainers and yoga experts delivered in- app. Today, HealthifyMe is also used in clinical settings such as Apollo and Medanta in Delhi and Manipal Hospital in Bangalore and has shown empirical results on users eating/exercise habits, weight loss and overall well- being. HealthifyMe is deeply dedicated to making India a healthier, fitter nation and has led the HealthifyIndia campaign in 2015 to make a million Indians healthier within the year.
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