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Written By: Editorial Team | Published : October 12, 2014 6:44 PM IST
Be it aspiring actors, students or athletes or obese people, Snap Fitness health club, which is set to invest about Rs.350 crore in expansion plans, gets clients with different needs. But there are more men than women who show interest in keeping themselves fit, says an expert. Launched in 2003 in the US, the 24x7 fitness chain was brought to India in 2008 and its first branch came up on Bangalore. With over 50 operational centres in cities like Bangalore, Mumbai, Chennai, Hyderabad, Pune, Delhi, Guwahati and Lucknow, its main feature is that it remains open for 24 hours in most of the cities.
'People are getting more aware of being healthy. Our customers come for different reasons. Some want to act, so they work on their body, some students want to be fit,' Vikram B.M, CEO, Snap Fitness. 'There are athletes too who want to build stamina or somebody who is about to get married or someone who wants to get back in shape post delivery. Also people suffering from obesity, after consulting a doctor, come to us,' he added. (Read: Circuit training the all-in-one workout for a toned physique)
What is the ratio of women to that of men opting for fitness? 'We cater to about 30 percent of women and 70 percent men. Men are more interested in staying fit,' said Vikram. Asked if he could pinpoint why women are not so keen, he said: 'Maybe women are tied up with household work. I can't point out the exact reason. It might be one of the reasons. But things are changing. Two or two and a half years back, the ratio was 20-80. Now it's improving.' Gymming is no longer restricted to metropolitan cities and they have plans to expand in smaller cities too. The company will set up 300 centres in a period of three years, involving an investment of approximately Rs.350 crore. (Read: Know your fitness regimes: The Scientific 7-minute Workout)
'We are aggressive on this path and want to be the market leader. We want to have 300 successful centres. Customers should get results and franchises should get good return on investment. 'We are not targeting just metropolitan cities. If you give opportunity to tier II and III cities, people adopt it (gymming culture). For instance, our centre in Tumkur (in Karnataka) got us a good response,' said Vikram. Now, the firm's aim is to increase awareness when it comes to weight loss. 'When people think of shedding weight, they assume that running is sufficient. There has to be a combination of strength training and cardio, so that you don't lose muscle mass. The focus should be only on fat mass,' he said. (Read: ViPR the new age loaded movement workout)
Here are 10 awesome fitness workouts for the perfect you!
P90X P90X or Power 90 Extreme is a 90-day intense workout regimen that can be done at home by buying its DVD. Designed by Tony Horton, it boasts of getting you in shape with its 12 unique programmes which combine yoga, cardio, weight training, abs workout, etc by working on every part and with different regimes each day. There are three types of workouts classic, doubles and lean ranging from highly intense to moderate to easy depending on your fitness levels. People who are extremely fit can opt for the toughest type while people who are taking their first fitness steps can opt for the easy one. You can also follow its nutrition guide.
CrossFit Created by Coach Greg Glassman, CrossFit is a communal fitness initiative which involves various high intensity movements to achieve overall physical fitness. People from all over the world take part in this fitness regimen and they can post their progress on CrossFit s website. There is a workout of the day each day which people can follow. It includes weight lifting, gymnastics and a mix of aerobic exercises. There are various gyms which are affiliated to CrossFit where one can learn this regimen. Read more about 10 awesome fitness workouts for the perfect you!
With inputs from IANS
Photo source: Getty images
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