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Written By: Admin | Updated : October 19, 2012 1:12 PM IST
In keeping with its philosophy of placing customer's health first, Max Bupa Health Insurance Company Limited today announced the launch of one of its kind multi-city initiative Walk for Health. Aimed at encouraging people to build more walking into their daily routine, Max Bupa Walk for Health, is an attempt to bring about positive long term sustainable behavioural change into their lives.
As a part of the initiative, Walk for Health will be organized during October and November 2012 in 11 cities for people of all age groups. On October 27 and 28, 2012, the walks will be organized in Chennai, Hyderabad, Kolkata, Ludhiana, Jaipur, Surat, Pune and Kochi. These will be followed by Walk for Health in Delhi, Mumbai and Bangalore on November 4, 2012. www.walkforhealth.in, is a dedicated website on the initiative that has been created for participants to register online with their friends and family and get access to useful tips on walking.
Speaking about the launch of the new health initiative, Manasije Mishra, Chief Executive (Designate), Max Bupa said, 'Max Bupa Walk for Health is a unique initiative keeping with our mission to help people lead healthier and more successful lives. We have taken up the cause of walking as it is one the simplest and most accessible forms of physical activity. Through this initiative, we aim to spread awareness about the benefits of walking and encourage people to build more walking into their everyday life to enhance their overall well-being.'
He further added, 'Our research shows that 13% of men and 15% women in India agree that they use their cars for journeys which are short enough to walk. This figure is much higher than other countries like US, Hong Kong, Egypt and Brazil. Through Max Bupa Walk for Health, we want people to take the first step towards a healthier lifestyle.'
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