Tourism Minister A.P. Anil Kumar said on Thursday that the Kerala Tourism campaign will focus on Ayurveda to promote medical tourism -- drawing maximum advantage from the mega biodiversity region of Western Ghats. The campaign the minister said would focus on Ayurveda owing to the rich medicinal plants' reserve in the Western Ghats which is among the ‘hottest biodiversity hotspots in the world’. ‘Kerala is naturally blessed to be the flag bearer of Ayurveda because of the state's rich ecosystem in the Western Ghats’ Kumar said. ‘A large number of foreign and domestic tourists come to Kerala for Ayurvedic treatment.