Sudipta Satpathy
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Written By: Sudipta Satpathy | Published : June 25, 2015 1:35 PM IST
Kerala has appointed German tennis legend Steffi Graf as the brand ambassador for Ayurveda.Chief Minister, Oommen Chandy said that the cabinet accepted state tourism department s proposal on Wednesday, according to a report in Times of India. Kerala tourism department deliberated making Graf either the brand ambassador or a part of the department s new Visit Kerala Scheme . An informal agreement has been made with the tennis star and the agreement will be signed soon. Read: Health experts find need to spread Ayurveda all over the world
Steffi Graf's appointment comes with the hope of promoting this ancient healthcare system by appealing to foreign tourists. Soon, a series of programmes to launch a campaign outside India will also be planned. Read: Ayurveda for weight loss
Image source: Getty Images
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