At the beginning of the global COVID-19 pandemic in March 2020 the government of India looked at WhatsApp and sought to exploit its reach and benefits to create awareness about the new viral threat while urging social media services to crack down on the spread of fake news and misinformation on their platforms. Called MyGov Corona Helpdesk citizens were told that they can use this to get instant and genuine answers to all their coronavirus queries. It was developed by artificial intelligence-focussed start-up Haptik and was made available to all WhatsApp users for free in English and Hindi languages. Today