HealthifyMe launches report on health trends of Indian women on International Women’s Day

Mobile health and fitness company HealthifyMe has released a series of key insights on the eating patterns of women and men.

Mobile health and fitness company HealthifyMe has released a series of key insights on the eating patterns of women and men across India. The report titled HealthifyMeter Gender Watch 2017 is based on 60 million food records of over 1.5 million HealthifyMe app users across approximately 200,000 locations in the country. Half of these users are women. According to dietary recommendations, the energy contribution of protein, fats and carbohydrates for an Indian adult should be in the ratio of 20:30:50. However, the consumption of protein is consistently lower amongst women in India as compared to men. On an average, women consume 13% lesser protein than men (14.2% vs 16% energy contribution of protein). This insight holds true across India regardless of geography. The disparity in protein consumption is highest in the north-eastern states of Manipur and Arunachal Pradesh followed by Jammu & Kashmir, Himachal Pradesh, Jharkhand, Punjab and Delhi.

Commenting on the findings of the report, Tushar Vashisht, Co-founder & CEO, HealthifyMe said, As per our data reported on our app, the biggest red flag in this report is how women in India are consuming 13% less protein than men from an energy contribution standpoint. Not only does protein deficiency cause symptoms like a slow metabolism, trouble losing weight, fatigue, poor concentration, and mood swings among others, it is also a lifestyle risk that reduces immunity. Commenting on the HealthifyMeter Gender Watch report, Dr. Ambrish Mithal, Chairman and Head of Endocrinology and Diabetes Division, Medanta Hospitals said, Data from India has consistently shown lower than recommended protein intakes. The HealthifyMeter Gender Watch 2017 Report highlights the disadvantageous disparity in protein intake by women in even amongst urban, educated Indians. Lower intake of protein means greater muscle loss and lower muscle mass and strength, thereby increasing the risk of falls and fractures as we grow older. As it is women are more prone to Osteoporosis than men. Lower protein intake makes them even more prone to fractures. I am glad that HealthifyMe has collected this data and is sharing it with all of us. (Read: Women's Health Issues: Get information on common health concerns every women should know)

This year, HealthifyMe will launch a campaign on its app called #HerHealthFirst on the occasion of International Women s Day under which from March 6^th to 9^th any woman can schedule a free dietary consultation with HealthifyMe. This is a good occasion to reinforce our commitment to the health and well-being of women everywhere, and to ensure that all women receive the nutrition they need to lead healthy and productive lives, said Tushar Vashisht. (Read: Women s Day : 6 embarrassing health problems women don t speak about)

Other key findings of the HealthifyMeter Gender Watch 2017 report include:

• Women consume a higher amount of carbohydrates as compared to men (56.6% vs 55.3% energy contribution of carbohydrate)
• Women also consume a higher amount of fat as compared to men (29.2% vs 28.8%)
• The silver lining in report for women comes from the relatively healthier fruits and veggies percentage that women consume. Women consume 8.8% of their food in the form of fruits compared to men who consume 8 percent of their food from fruits.
• Women also have healthier snacking habits with a higher percentage of their snacking coming from fruits compared to men (16.6% vs 13.6%)
• Women also consume 10% more vegetables in their meals when compared to men during the two main meals of lunch and dinner.
• When it comes to physical activity, women take 20% less steps in day than men. And while men typically engage in physical activities such as walking, running, driving, cycling, and going to the gym, women engage in walking, cooking, cleaning, washing utensils, aerobics, and TV workouts

Press release

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