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'Belfies' (butt selfies) have been big news this year, with models and celebrities leading the way on social media. But what if you're not ready for your summer close-up?
Luckily, a New York beauty salon has launched the 'Shiney Hiney Facial', specially tailored for your rear end, reports The Gloss.
Featuring an exfoliation treatment followed by a peel and a steam, the service lasts 30 minutes in total.
Aesthetician Molly Lamb, at Skin by Molly, based in Brooklyn, came up with the treatment after being contacted by a client worried about acne on their behind.
'Hey, skin is skin, I got no judgment,' she told Brokelyn. 'Acne can flare up anywhere.'
For now, the Shiney Hiney Facial is only available in Lamb's salon, but with popular belfie-posters including singer Miley Cyrus, actress Lea Michele, tv personality Kim Kardashian and model Heidi Klum, the concept is sure to become a hit.
Belfie haters, turn the other cheek: butt facials are in.
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