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Written By: Editorial Team | Updated : December 24, 2014 5:42 PM IST
New Delhi, Dec 23: Furniture, fitness and fashion items attracted online shoppers most in the year that is ending, reveals a report.
Junglee.com, search and comparison site for shoppers, has released its Online Shopping Search Trends Report 2014. The report analyses the key consumer online shopping search trends in 2014 based on customer searches on the site.
For our sellers, the report provides necessary data and analytics to be leveraged in making their businesses more successful in the online space, Mahendra Nerurkar, general manager, Junglee.com, said in a statement.
While 2012 was about electronics, appliances and books; and 2013 was about the emergence of fashion; 2014 clearly marked the emergence of furniture, food as well as fitness, in addition to fashion, as categories that attracted immense customer interest, he added.
For fitness items, even though the category was launched in July 2014, the searches that it garnered showed some very interesting trends. Searches for specific equipment such as punching bags, crossfit equipment grew a huge 450 percent by the year end. The top food categories searched were green tea and olive oil followed by dry fruits, honey and sweets. Read about why people are more likely to search for health related topics early in the week.
Among Beauty products, Lakme, L'Oreal and Maybelline garnered the maximum searches with Lakme leading the roost with 16.91% of the searches as compared to second placed L'Oreal which had featured in just 7.07% of the searches.
In the overall list, the maximum searches were registered for mobile phones. Sports goods went from the 8th place in 2012, to the 7th place whereas beauty products maintained it No. 9 position.
With the growing penetrability of these e-commerce websites, and the rising number of customers willing to purchase online, it remains to be seen how things will progress in 2015.
With inputs from IANS
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