Facebook has apologised to a father after rejecting his advertisement on the social networking site asking people to donate money for his two-month-old son's heart transplant. Hudson Bond has been diagnosed with the heart disease called cardiomyopathy (pertainng to abnormal heart muscle). Bond's parents sought Facebook's help to raise $75000 needed for the surgery by posting the baby's photo in a hospital bed ABC11 reported. Facebook replied to the ad saying the photo was 'scary gory or sensational and evokes a negative response'. 'Images including accidents car crashes dead and dismembered bodies ghosts zombies ghouls and vampires are not allowed'