Social media specifically Facebook could be a way to reach people living in areas where information about cancer prevention might otherwise be lacking suggests a study. The findings showed that new strategies of communication can be an effective way to reach hard-to-reach populations with information and strategies for cancer prevention. In the study researchers from the University of Colorado started an initiative called EndCancer to explore ways to remind patients to go for a colonoscopy that detects changes or abnormalities in the large intestine (colon) and rectum. The idea was to start a text messaging campaign for cancer prevention says
