'Beauty lies in the eye of the beholder'. What you may find pretty may look like trash to the other person. Taking this concept forward Dove in its new ad campaign asked regular women from Delhi London SF etc. to categorise themselves as either 'Average' or 'Beautiful' based on their looks. These women had two doors in front of them with these two words on top of each of the doors. They could walk through any one of the doors. It was to see what women felt about themselves. Did they find themselves beautiful enough to go through that door?