Cristiano Ronaldo announced in 2013 that he was going to launch his own underwear brand and while he might not be the first footballer to model in underwear, he's surely the first one to launch his own brand. Of course, CR7 as the Portuguese ace likes to be known is one of the most athletic and fit men on the planet. Yesterday, he gave a sneak peek to his fans by sharing a picture on social media websites Facebook and Twitter with him modelling in his new brand.
He wrote: 'Thank you everybody for your likes on Facebook and Instagram. We are now at 500,000 so here it is! Exclusive behind the scenes from my new#CR7underwear campaign launching next week. Stay tuned!'
Cristiano Ronaldo the fittest player of the World Cup
Before the FIFA World Cup 2014 started we asked the readers of TheHealthSite.com who they considered the fittest at this year's World Cup. Cristiano Ronaldo received the maximum number of votes to gallop to the first position. There's no denying the fact Ronaldo is a very fit individual and a worthy winner of the 'Fittest Player at the World Cup 2014' Award. The Portuguese has a body that looks like it has been sculpted from stone. His former power development coach Mike Clegg described him as the perfect specimen. 'From his height to his natural body type, muscular structure, how much fat he's got in his system, his endurance capacity, flexibility, power and strength they are in perfect balance,' he said. A documentary by Castrol actually found that he could sprint like an Olympic sprinter, jump like a basketball player and was in essence the perfect athlete. Read more about his fitness regime
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