The disease burden death toll and economic loss caused by tobacco is mountainous enough to warrant urgent action globally. Over 7 million deaths every year and more than US$ 1.4 trillion economic cost cripples the global economy - can this be ignored? Also more evidence piles up on how tobacco threatens sustainable development. But what is preventing governments from walking the talk on tobacco control and sustainable development? According to the World Health Organization (WHO) tobacco industry interference is the biggest challenge in implementing the global tobacco treaty (formally called the WHO Framework Convention on Tobacco Control (FCTC). So if