Breast Cancer Awareness Month: Bandra World Sea Link turns pink

By: Agencies | | Updated: October 6, 2013 5:50 pm

Tags: Breast Cancer Awareness Month In the news

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The Bandra Worli Sea Link (BWSL) in Mumbai will go pink every evening for a week as part of cosmetic brand Estee Lauder’s Breast Cancer Awareness (BCA) campaign. A pink ribbon is an international symbol of breast cancer awareness and the colour pink is symbolic of support for the cause. The BWSL was first lit up in pink Friday evening to increase awareness about breast cancer and the importance of early detection. The Maharashtra State Road Development Corporation (MSRDC) has partnered with the BCA Campaign’s Global Landmark Illumination Initiative again to light up the BWSL for the second time. They had earlier collaborated in 2012. ‘The theme this year is ‘Let’s Defeat Breast Cancer. We’re Stronger Together’,’ Rohan Vaziralli, country manager, Estee Lauder Companies India said in a statement. The initiative will continue till Oct 11 and the bridge will be lit up in pink from 7 p.m. onwards every evening.

With this campaign, the BWSL joins an illustrious league of international landmarks like New York’s Empire State Building, Sydney’s Sydney Opera House, Paris’ Louvre Museum, Dubai’s Burj Al-Arab, Beijing’s Beijing Olympic Pool, Rio’s Cristo Redentor, Tokyo’s Tokyo Tower and Ottawa’s Parliament Building, which have been a part of this global tradition every October. To date, over 600 unique landmarks have been illuminated.

How to do a breast self-exam?

Breast cancer is one of the leading causes of cancer amongst women these days. Doctors believe that the earlier the cancer is detected the better the prognosis and lesser the intensity of the treatment. While regular mammographies are essential for all women above the age of 35, many don’t have the time to get one or are scared of the pain involved, not to mention the fact that they have to be exposed during the procedure. A breast self exam is the next best thing. It is definitely not a substitute but is a better way to gauge the presence of a lump in the breast that might need further investigation.

Self-examination of breast involves feeling the breast for lumps or other abnormalities and noting any changes in their appearance while standing, lying in different positions and while looking at your breasts in a mirror.

How do you do it?

The National Breast Cancer Foundation recommends that all women over the age of 20 should perform this test once every month. You should remember that while doing these tests you should use light to medium pressure and not press too hard as it could lead to a lot of discomfort. Also, avoid doing this test during your periods as your breasts will tend to be much more sensitive during this time. Read on to find out more

Published : October 6, 2013 11:38 am | Updated:October 6, 2013 5:50 pm

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