October is Breast Cancer Awareness Month The month of October is observed as breast cancer awareness month where women are encouraged to wear pink and spread awareness. So get into your pink outfit but be careful about choosing the right shade. 'This autumn every woman should have some pink in their wardrobe whether it s head-to-toe a dressing gown some underwear or a pashmina. Here are some tips for you: Mix your shade with other colours: 'Whatever your colouring you will be able to mix your pink with the other big colour this season - any grey' said Veronique Henderson