Do you find it difficult to resist food cravings? Researchers have found that stimulating the brain with magnetic energy can help reduce food cravings in obese people. The technique has yielded positive results after just a single treatment session revealing its potential to become a safer alternative to treat obesity avoiding invasive surgery and drug side effects. It has been reported that in some obesity cases the reward system in the brain may be altered causing a greater reward response to food than in normal weight individuals. This can make patients more vulnerable to craving and can lead to weight gain.