Today women are at the fore-front of a number of industries including technology. But in an effort to retain and encourage their female employees Silicon Valley giants Facebook and Apple will pay for employees to freeze their eggs a move that some say could also be a ploy to entice women to 'sell their souls to their employer'. The popular social networking site recently began covering egg freezing while the technology giant would start in January spokespeople for the companies told NBC News. The firms appear to be the first major employers to offer this coverage for non-medical reasons. While