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Written By: Agencies | Published : May 22, 2014 2:39 PM IST
The fashionista is the new face of the nail lacquer specialists and will create a six-shade collection for the brand. To celebrate Nails Inc.'s 15th anniversary, the London-based brand has signed TV host, writer and general fashionista Alexa Chung as the face of a new advertising campaign. Set to launch in August, Chung has also created six new nail polish shades inspired by different fabrics. The polishes will come in the brand's new bottles, designed by famed art director Fabien Baron.
According to WWD, the fun doesn't stop there; in the fall the brand will be launching a 'Nailkale' line, which uses a formulation containing the leafy green 'superfood' vegetable in its protective base coat. Before that Nails Inc. will also launch a preview shade for the Alexa Chung collaboration called Red Lace, set to arrive online in June. There are also plans for a New York City location in the works. (Read: Decoded style icon Rihanna's trademark make-up looks)
Source- AFP
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