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US fresh fruits find their way to Indian shores

Written by Nirmalya Dutta |Updated : August 6, 2013 12:01 PM IST

Any dietician or nutritionist worth their salt will tell you that fruits are one of the most important components of your diet. Not only are they a great source of vitamins, fibre and other important nutrients but they also are a great source of natural sugars which helps cut down on artificial sugar intake. And fruits were the headlining act at Big Bazaar which is celebrating a month long US Fruit Festival in 75 stores across the country. The festival showcases a variety of US fresh fruits including grapes from California, pears from the Northwest and apples from Washington.

As part of the festival, Mr Peter Haas, Consul General, U.S. Consulate General, Mumbai visited the Big Bazaar Store at Kandivili, Mumbai. Also present was renowned nutritionist Naini Setalvad who conducted an interactive cooking demonstration followed by a general Q&A session.

Mr Haas was thrilled to be there. He added, 'It is a wonderful opportunity for Indian families to taste and experience a wide range of U.S. fresh fruits.Indiais an important and growing market and we are glad to have a partnership with Big Bazaar who makes deliciousU.S.fresh fruit available acrossIndia, around the year.' Big Bazaar too was thrilled to be associated with US Fresh Fruits. Mr K Radhakrishnan, President, Future Freshfoods Limited remarked, 'We are delighted to associate with U.S Fresh Fruits and conduct the festival at our Big Bazaar Stores'

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Mr Sadashiv Nayak, president of Food Bazaar and Big Bazaar said, 'This promotion allows us to sample these high quality fruits to a large number of our customers who are forever demanding premium quality and taste offered by the US fruits. We would like to conduct more such festivals in the year.'

Why you need to eat more fruits

To understand the importance of fruits, we need to delve a little into the human psyche and understand why we crave certain food items. Evolutionary psychologists believe that we as a species are innately geared to crave sugar because it provides glucose our primary source of energy that allows us to function properly. Earlier, the only source of sugar was mostly fruits and they allowed our forefathers to consume an adequate amount of sugar along with other vital nutrients. However, easy availability of sugar has led to high consumption in its crystalline form and is also routinely consumed in cakes, chocolates, sweetmeats, ice-creams and every other sweet food items that are considered a treat. All of them contain a high amount of sugar and other fats and absolutely no other nutritional value. This has led to an exponential rise in obesity-related disorders like diabetes and hypertension across the world including India. The only solution is to going back what our forefathers did eating fresh fruits.

Check out these delectable and healthy dishes you can whip up using fruits

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