Product launch: Ground Miles, an app for walking

Max Bupa launches Ground Miles – a new smart phone application, to help people keep track of their walking habits online.

By: Agencies | | Published: September 28, 2013 9:22 am

What: The Ground Miles app, developed by Bupa, the UK based parent company of Max Bupa and launched in partnership with the World Heart Federation, globally and PHFI in India, is a personalised and motivational walking app intended to encourage people to integrate more walking in their daily lives. It will help users track their walking quotient, including number of steps taken, distance travelled and calories burnt. Through GPS, the app allows measuring the distance covered, locating walking routes and finding walking clubs.

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